Barış ARMUTCU
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New article Alert

Published on: February 12, 2026

I’m excited to share some great news! 🎉

My article titled “Shaping Consumer Behavior with Artificial Intelligence and Brand Elements” has been accepted for publication in Carbon Balance and Management after 1.5 year.

This is especially meaningful to me because:
✔️ It is a single-authored study
✔️ The journal is ranked SSCI Q1

The study examines how artificial intelligence and brand elements shape consumer behavior, and it also identifies the main structures through which Generation Z shapes the green transformation.

I hope this work will contribute to both academic literature and practical applications.
Grateful for the journey and even more motivated for what’s next!