Barış ARMUTCU
Education & Research
Academic Excellence & Specialized Knowledge in Marketing and Business Administration
Educational Background

Doctor of Business Administration

2018 - 2021

Institution: Gaziantep University

Score:89.7/100

Thesis: "The impact of macroeconomic indicators on voter behavior in Turkey in the context of political marketing."

PhD
MSc

Master's in Tourism Management

2014 - 2017

Institution: Gaziantep University

Score:93.2/100

Thesis: "A research on the current situation and development strategies of congress tourism in Gaziantep."

Bachelor's in Business Administration

2009 - 2013

Institution: Eskişehir University

Score:85.3/100

Achievement:High Honor Student

BSc
Research Focus

Marketing Strategy & Consumer Behavior

Investigating consumer decision-making processes and developing effective marketing strategies based on consumer insights. This includes research on brand perception, purchase intentions, and customer loyalty.

Political Marketing

Analyzing the relationship between economic indicators and voting behavior, campaign effectiveness, and political brand management. This research area combines political science with marketing principles.

Tourism Management

Exploring congress tourism development strategies, destination marketing, and sustainable tourism practices. This includes research on tourism infrastructure, visitor satisfaction, and economic impact.

Business Ethics & Sustainability

Investigating ethical business practices, corporate social responsibility, and sustainable marketing approaches. This research focuses on the intersection of profitability and social/environmental responsibility.

Latest Research Publications

No publications available at the moment.