Doctor of Business Administration
2018 - 2021
Institution: Gaziantep University
Score:89.7/100
Thesis: "The impact of macroeconomic indicators on voter behavior in Turkey in the context of political marketing."
Master's in Tourism Management
2014 - 2017
Institution: Gaziantep University
Score:93.2/100
Thesis: "A research on the current situation and development strategies of congress tourism in Gaziantep."
Bachelor's in Business Administration
2009 - 2013
Institution: Eskişehir University
Score:85.3/100
Achievement:High Honor Student
Marketing Strategy & Consumer Behavior
Investigating consumer decision-making processes and developing effective marketing strategies based on consumer insights. This includes research on brand perception, purchase intentions, and customer loyalty.
Political Marketing
Analyzing the relationship between economic indicators and voting behavior, campaign effectiveness, and political brand management. This research area combines political science with marketing principles.
Tourism Management
Exploring congress tourism development strategies, destination marketing, and sustainable tourism practices. This includes research on tourism infrastructure, visitor satisfaction, and economic impact.
Business Ethics & Sustainability
Investigating ethical business practices, corporate social responsibility, and sustainable marketing approaches. This research focuses on the intersection of profitability and social/environmental responsibility.
Determinants of Mobile Service Users' Repurchase Intentions in Africa: Understanding the Direct and Mediating Role of AI Marketing, Digital Interactions, Brand Experience and Preference
This study investigates the impact of artificial intelligence mobile service marketing (AI ME), digital marketing interactions (DMI), brand experience (BE) and brand preference (BP) on mobile service users' repurchase intentions (RPI) within the framework of SOR theory. The study also examines the m...
AI in Marketing and Consumer Behavior (Springer Nature)
This section examines the impact of artificial intelligence (AI) on consumer behavior. In recent years, the use of AI in marketing has increased and significantly affected consumer experiences and preferences. AI imitates human-like abilities using large language models and provides personalized rec...
Shaping consumer behavior with artificial intelligence and brand elements
This study is one of the few contextual and integrative empirical studies examining how artificial intelligence marketing efforts (AI MEs) can shape consumers’ green purchasing behavior (GPB), particularly among Generation Z consumers in developing countries, and thus contribute to green consumption...