Dr. Barış ARMUTCU
Assistant Professor of Marketing at Iğdır University, Türkiye. Dr. ARMUTCU's research interests include consumer behavior, digital marketing, sustainable consumption, and political marketing.
He is dedicated to advancing marketing knowledge and fostering academic excellence through rigorous research and committed teaching.
Academic Journey & Key Achievements
Education
- Doctor of Business Administration: Gaziantep University (2018-2021). Thesis on political marketing. (Grade: 89.7/100)
- Master's in Tourism Management: Gaziantep University (2014-2017). Thesis on congress tourism. (Grade: 93.2/100)
- Bachelor's in Business Administration: Eskişehir University (2009-2013). High Honor Student. (Grade: 85.3/100)
Recognition & Impact
- Global Top 3.78%: Ranked for marketing productivity (ScholarGPS® 2024).
- 200+ Scientific Articles: Including 11+ in SSCI/ESCI indexed journals.
- 400+ Citations: Google Scholar.
- Extensive experience as session chair and peer reviewer.
Academic Profiles
Core Research Areas
Consumer Behavior
Digital Marketing
Sustainable Consumption
Political Marketing
Tourism Marketing
Innovation Management
Connect & Collaborate
I am always open to discussing new research ideas, potential collaborations, and speaking opportunities. Feel free to reach out.